Atlanta, GA | October 2022-Present
Responsible for the go to market of new products horizontal solutions across all data strategy, tech and privacy solutions from discovery, design, development, and distribution. As a global resource sitting across all Groupe agencies, Sapient, our management consulting firm, and clients, our primary KPIs for success are influencing business transformation opportunities for our sister consultancy and system integrator team at Sapient to the tune of 50MM annually. Key solutions brought to market throughout 2022 and beyond have been Conversion API solutions, Channel Partner Clean Room Solutions, GCP and Snowflake specific global media data lake solutions and Consent Orchestration strategies focused on efficient acquisition of 1PD and application of AI and ML based custom algorithms across paid and owned media and measurement to drive 360 personalization. strategies.

Atlanta, GA | July 2014-March 2016

Responsible for business development, partner strategy and product management across all Advanced TV and Big Data partnerships. Responsible for managing over 100MM in revenue across existing partnerships and driving over 30MM in new revenue streams annually for new data and TV products. Areas of focus include data licensing, TV attribution across linear, OTT and Addressable TV channels, 1st and 3rd data and analytics strategy across public and private data marketplaces and platforms. Manage all partner scoping, contracting and managements that support various GTM product strategies.

Atlanta, GA | July 2014-March 2016
Expertise in the expanding and fragmenting world of ad and marketing technology, working closely with partners, digital media teams, and clients to ensure appropriate selection, implementation, and integration.

Chicago, IL | June 2012-July 2014

Creating efficiencies through ad technology and data analytics. Providing expertise and consultative services for brand and data science, as well as audience exploration and digital media strategy.

Chicago, IL | December 2011 - June 2013

Develop strategic and comprehensive marketing plans, create, implement and execute digital media campaigns across display, search, RTB, mobile, social, video and DOOH channels. Manage lead generation activities, monitor performance against KPIs, and support 95-member global sales force in the US. Manage $5.5M marketing budget. Report to CMO.